In its recent annual financial report Ubisoft I put it Your position regarding monetization in paid games. The company believes that the introduction of monetization “makes game experience more exciting” for users. As emphasized separately in the report, all such options are voluntary, and players allegedly willingly pay for the personalization of avatars or acceleration of progress.
This statement causes an ambiguous reaction in the game community. On the network you can find many opinions expressing dissatisfaction with Ubisoft policy regarding microtransactions. For example, on Reddit One of the more than two thousand positive voices criticizes the company for the introduction of microtransactions in almost all of its AAA-Igra over the past decade.
Despite all the criticism, in its financial report, Ubisoft declares a successful transformation of its economic model due to a significant growth of digital business in recent years. Apparently, the leadership is not going to abandon the intended course.
The company also announced the creation of a working group that will study monetization and related risks. Its goal is to obtain a “better understanding of the problems surrounding monetization, in particular, by identifying practices that can be perceived as manipulative or opaque.” However, in connection with the “complexity, sensitivity and strategic nature of this topic”, Ubisoft does not plan to provide further details about the recommendations and practices developed by this group.
