GPU Manufacturers preparing for another increase in prices for video cards in China already at the end of this month. Apparently, this trend can be reflected in the global market, affecting the cost of cards from both Nvidia and AMD.
According to Taiwanese publication United Daily News, Asus plans to raise prices for RTX 5070 graphics cards in mainland China by 150-300 yuan, which is equivalent to about 22-45 dollars. Gigabyte, apparently, has already managed to increase the price of the RTX 5060 Ti 16GB by 200 yuan (about $30).
Gamers began to resell the RTX 5090, which they managed to buy before the insane rise in prices for top video cards
AMD has also revised the price tags for several models at once. The company raised the cost of video cards as follows:
-
RX 9070 XT increased in price by 200 yuan
-
Both versions of the RX 9060 XT, 16G and 8G, have increased in price by 250 yuan
-
RX 7650 GRE has risen in price the most – by 400 yuan (about 60 dollars)
This increase followed July reports that AMD was going to raise prices for partner sets of video cards and video memory by 10%.
Part of the reason for rising prices remains the well-known shortage of memory on the market. In addition, Nvidia has been reducing the production of gaming video cards for some time now – the company recently cut its supply forecast by 15-20%.
It is logical to assume that production capacity is being redirected to the production of AI accelerators. Nvidia’s data centers division earned $89 billion in the last quarter alone. Additionally, Nvidia recently announced plans to acquire AI development platform Hugging Face for an impressive $13 billion.
However, the full picture of production turns out to be somewhat more complicated. German publication 3D Center shared additional details in X, saying that Nvidia is not cutting production of 4nm GB20x Blackwell chips as such, but is redirecting their supply towards the “professional segment”.
GPT-6 Astra was trained on one hundred thousand Nvidia video cards – for the next model Jensen Huang is ready to allocate 400 thousand video cards
Simply put, Blackwell chips are increasingly going into enterprise products rather than consumer GeForce graphics cards, likely because the “professional segment” brings higher margins. It’s also worth remembering that around 100,000 Nvidia graphics cards were used to train OpenAI’s latest model. As a result, there are fewer chips left to produce new GeForce cards, which means tighter supplies and higher prices.
Nvidia, apparently, conducted a risk assessment and considered this approach the most reasonable way to survive the extremely unstable situation in the component market. For everyday buyers, this means that flying to an international show like QuakeCon or PAX West to buy a 50-series graphics card can be cheaper than buying a top-end gadget from Nvidia elsewhere.
