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Premium Smartphones Will Account For 80% Of Sales In Western Europe In 2021

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This forecast was given by specialists from Strategy Analytics

According to the latest research by Strategy Analytics, premium models will capture a record 80% share of the Western European smartphone market in 2021, based on sales revenue. Growth is driven by the proliferation of 5G and the next wave of affordable premium models such as the Apple iPhone SE.

Premium smartphones will account for 80% of sales in Western Europe in 2021

Boris Metodiev, Deputy Director of Strategy Analytics, described the situation as follows: “We estimate those premium smartphones accounted for 73% of all smartphone sales in Western Europe in 2019, forecast for 2020 is 77%, in 2021 – a record 80%. Premium models completely dominate smartphone sales in Western Europe. ”

Source: Strategy Analytics

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