We often hear of American or Chinese publishers pouring big bucks into video game developers (hello Tencent and Microsoft). Now let’s talk about a unique project in our market – the Green Gray company, which promotes and develops mobile games. She has now invested $ 4 million in the MERCS shooter because she believes in the project’s growth. Studio Developers Unknown is also pleased with this, because other large investors considered MERCS purely from the “product” side.
Here is what the founder and CEO of Green Gray, Dima Morozov, has to say about this:
Green Gray is a unique project on the market. We combine in ourselves two strongest teams: on one side there are marketing, advertising and PR professionals, on the other side – the best minds from the game development industry. Developers Unknown is a cool 70-person team led by Renat Nezametdinov and Nikolai Piskunov who know how to create big projects. Our cooperation is not only about financing, it is also about the collaboration of the two strongest teams. We are confident that the result will attract attention and win the hearts of the players
In the coming months, the developers plan to do a comprehensive revision of the project. This includes content as well as tests of the mechanics of monetization and gamer engagement. In the spring of 2022, the team already plans to launch MERCS in a trial run around the world and on both mobile platforms – iOS and Android. Here’s what Renat Nezametdinov, General Producer of Developers Unknown, says:
After technical testing of the game, we received quite a few proposals for cooperation from both large domestic and foreign companies, but in Green Gray we became interested not only in the economic potential of our project, but also in the prospects for its further development. For them, we are not just another product in the lineup, and this is very captivating
Green Gray says the $ 4 million public investment in MERCS is a first for the company, and such amounts are rarely seen in the mobile industry. Perhaps this will become a trend for future publishers to raise the bar and quality of their projects. You can follow the development of MERCS via Facebook Green gray and Developers Unknown…