Most players who have been on online casinos for a while have come across the term ‘gamification.’ Even those who haven’t may have experienced the concept without knowing it. Several notable innovations drove the internet gambling industry to where it is, and gamification is one. Although it might appear as if the term is everywhere now, it’s not new. Various sectors have been gamifying products for years. As online casinos gained popularity, operators looked for ways to elevate gaming experiences even further. So, they sought to increase engagement through different game elements.
Gamification refers to the integration of video game design features in non-gaming environments. The primary goal of this marketing technique is to enhance interaction between users and products. In online gambling, players will find a host of gamified casinos and titles designed to boost the entertainment factor. As in many other industries, gamification has made a significant difference on gambling websites. However, players can only understand the impact by learning how this marketing method works. In this guide, you will also find out how to leverage gamified gambling options for the best experiences.
How Operators Apply In-Game Applications
The entertainment value of video games continued to grow over the years because developers are big on in-applications. They fit a variety of features to encourage player engagement. Some of these mechanics have shaped casino gaming into an innovative field that always has something interesting to offer. Leaderboards are some of the most common in-game features used in online casinos. The idea of leaderboards goes back to arcade games, where players competed for the top spots. It was a testament to your skills. Online casinos now apply the mechanism in various settings. Tournaments are especially fond of leaderboards, where gamblers receive prizes depending on rank.
Another example is the use of avatars. Just as in video games, some gambling sites allow users to create avatars, so they assume different characters when playing. Other casinos go as far as developing a storyline that gamblers can be part of. Missions or objectives have become popular in casino gaming, as well. This feature requires gamblers to accomplish specific goals for a reward. Loyalty programs are an example of this gamification element. A majority of internet casinos have reward schemes, where players move from one level to the next by earning loyalty points. Some gaming websites have badges for customers, identifying those who have attained a certain status. Prizes are then awarded according to a player’s level. Thus, you can play the HiLoCasino game and gain something back from your wagering. The more loyal you are, the higher your earnings.
The Effect of Gamification
You have an idea of how gambling operators apply video game mechanics, but what role do they play? What makes in-game applications so valuable to online casinos? Marketing is the primary motivation for operators to gamify their sites and products. The strategy increases sales and revenue for gambling websites in different ways. As it becomes harder than ever to gain the player’s attention, casinos need to be appealing.
Online casinos revolutionized gambling by bringing games closer to people than before. Gamblers have thousands of titles to select from, thanks to the numerous gaming websites available. Although this variety is a plus side, it also contributes to short attention spans. If you don’t like a particular game, you can switch to another one in seconds or even move to a whole new site.
For these reasons, operators have to make gaming as interactive as possible. Gamification enables online casinos to create immersive experiences tailored to the player’s journey. From the minute you join a gamified casino, you interact with various aspects, encouraging you to spend time on the site. Internet casinos craft creative customer journeys to capture the attention of gamblers.
Selling a Narrative
One of the most successful gamification tactics in online gambling is the use of storylines to boost engagement. Narratives are applied to casinos and games. You will find gambling platforms designed in certain themes that players can be part of. For example, a website can present a story about a fictional realm, which you can travel through different games. You may receive bonuses for completing missions during the journey. Perhaps the most effective use of narratives is in virtual slots.
Online slots are the top offerings at gambling websites because they are simple to play. More than that, though, they are fun. The inclusion of narratives in slots makes them some of the most entertaining casino games. Developers incorporate all kinds of themes, from action to fantasy to romance, in their titles. These products tell stories that players see as they gamble. Some slots feature popular TV or film storylines, making them even more appealing. Others feature missions, where you advance after completing a level and receive a reward. Bonus rounds, free spins and exploding wilds are examples of the prizes you can win in a virtual slot machine.
Businesses like online casinos invest in gamification to increase customer retention. Gambling websites have some of the poorest retention rates due to stiff competition. If players can’t find what they need on one site, they move on to the next one. Gamification is big on appreciation, which is one way it helps retain users. Leaderboards and loyalty programs reward players for different achievements. Whether it’s free cash, redeemable points, or free spins, you get something in return for spending money and time at a particular casino. When you feel appreciated, you won’t hesitate to return. Additionally, the need to be recognized or beat opponents drives players to take part in leaderboards and other in-game applications. It’s why some gamblers prefer certain websites or games only for their reward potential.
Gamification has helped online gambling bludgeon into the $60-billion market it is. Online casinos and game manufacturers use this marketing strategy to create attention-grabbing products that capture players’ attention. Gamified games and casinos provide enriching gambling experiences that prioritize engagement.